更新·体系化·动态化:论博物馆视觉识别系统的建设

Update, Systematic, Dynamic: the Museum Construction of Visual Identification System

优秀、独到的视觉识别系统是博物馆软实力的重要体现。在中国博物馆事业蓬勃发展的大背景下,博物馆的视觉识别系统建设呈现出相对滞后的局面,亟需改进。本文从三个方面提出了改进建议:一是与时俱进更新标志设计,二是规划视觉识别系统体系化使用方案,三是创造与新媒体发展相适应的动态化设计方案。

Excellent and unique visual identification system is an important manifestation of the soft power of the museum. The construction of visual identification system in museums is relatively lagging behind and needs to be improved urgently with the vigorous development of Chinese museums. The paper puts forward improvement suggestions from three aspects, one is to move with the Times and update the logo design, the second is to plan the systematic use scheme of the visual identification system, and the third is to create a dynamic design scheme adapted to the development of new media.