虚拟网络社区中知识共创的多元衍生研究

Research on Multiple Derivatives of Knowledge Co-creation in Virtual Network Community

[目的/意义]面对诸多创新的不确定性,知识共创通过将知识融合进行创新,创造出新的知识,而且虚拟网络社区的知识共创多元衍生可以为现有研究提供有效科学的支持。[方法/过程]为了研究虚拟网络社区中知识共创的多元衍生,从知乎收集对当下最热门话题的网友评论作为研究数据,采用混合研究方法从时间维度、空间维度和内容维度进行分析,采用时间序列分析,分析出每个时间段内网友讨论的频次热度等;利用Ucinet研究用户之间的交互性;用NVivo进行编码,构建出虚拟网络社区中知识共创多元衍生模型。[结果/结论]虚拟网络社区中知识共创行为会促进知识的开放式交流和碰撞,进而形成知识的裂变链式反应;虚拟网络社区中的知识共创行为是由社区成员驱动的,由双元机制施加作用;虚拟网络社区中知识共创行为包括主动共创行为和反应共创行为;虚拟网络社区中知识共创多元衍生的形成和发展会营造知识共创理念。

[Purpose/significance]Faced with the uncertainty of many innovations,knowledge co-creation creates new knowledge by integrating knowledge,and the knowledge co-creation diversity of virtual networks community can provide effective and scientific support for existing research.[Method/process]In order to study the multiple derivations of knowledge co-creation in virtual network communities,this paper collects online friends’comments on the most popular topics at present from Zhihu as research data,and uses mixed research methods to analyze them from time dimension,space dimension and content dimension.Time series analysis is used to analyze the frequency of online friends’discussions in each time period.Using Ucinet to research the interaction between users;NVivo is used to encode and construct the multi-derivative model of knowledge co-creation in virtual network communities.[Result/conclusion]Knowledge co-creation behavior in virtual network communities will form open communication and collision of knowledge,and then form a fission chain reaction of knowledge.The knowledge co-creation behavior in virtual network community is driven by community members,and is exerted by the dual mechanism.Knowledge co-creation behavior in virtual network community includes active co-creation behavior and reactive co-creation behavior.The formation and development of multiple derivative knowledge co-creation in virtual network communities will create the idea of knowledge co-creation.