广电网络助力基层公共文化服务的研究实践

Research Practice of Radio and Television Network Helping Grassroots Public Cultural Services

围绕公共文化服务的内涵,对江苏省广电有线信息网络股份有限公司无锡分公司的服务工作开展调研,梳理新媒体时代广电网络公司提供公共文化服务的优势及挑战。提出以民为本,从服务多样性、公平性、便利性3个角度着手,扩大覆盖面。同时在技术、活力和资源3个方面进行创新,提升工作实效性。积极发挥文化企业优势及公共服务特色,服务地方经济和社会发展、服务群众,为建设经济强、百姓富、环境美、社会文明程度高的新无锡积极主动承担应有的社会责任。

Centered on the connotation of public cultural service,Investigated on the service work of Wuxi cable network,sorted out the advantages and challenges of public cultural service provided by broadcasting network in the new media era.It proposes to expand coverage from the perspectives of diversity,fairness and convenience.At the same time,in the technology,vitality,resources three aspects of innovation,improve the effectiveness of work.Give full play to the advantages of cultural enterprises and public service features,serve local economic and social development,serve the masses,and actively assume due social responsibility for the construction of strong,rich and beautiful high-tech Wuxi.