后生产主义乡村空间重构研究——淘宝村、网红村现象解析

Research on the Reconstruction of Post Productivism Countryside——an Analysis of Taobao Villages and Web Celebrity Villages

在对后生产主义乡村内涵特征阐述的基础上,对比分析大集镇淘宝村和王家岭网红村在由生产主义向后生产主义的演进过程中的功能、空间、景观等方面的重构现象,由此归纳总结淘宝村和网红村在向后生产主义乡村转型中乡村重构的内容及特点。研究结果表明,淘宝村、网红村是互联网塑造的流空间和地方空间叠加的空间复合体,带动了乡村多元价值空间重构,其本质是以增值消费为目的的乡村空间生产的过程,乡村振兴政策背景是这一过程的助推器。本文从空间重构视角拓展了乡村转型研究思路。

On the basis of expounding the connotation and characteristics of post productivism countryside,taking Daji taobao villages and Wangjialing web celebrity village as examples,this paper analyzes the reconstruction of function,space and landscape in the transition process from productivism to post productivism,which leads to the summarizing of the contents and characteristics of rural reconstruction of the taobao villages and web celebrity villages in the transformation to post productivism.The results demonstrate that the taobao villages and web celebrity villages are the spatial complex of the flow space created by the Internet and the local space,which drives the reconstruction of rural space with multiple values.The villages’essence is that they’re the process of rural space production for the purpose of value-added consumption,and the rural revitalization policy is the booster in the process.This paper provides a spatial reconstruction perspective for rural transformation studies.