考虑企业社会责任和公平偏好的绿色供应链决策

Green supply chain considering fairness preference and corporate social responsibility

考虑制造商的公平中性和公平偏好,研究制造商公平偏好程度和企业社会责任(CSR)水平对绿色供应链决策和收益的影响.研究发现:1)制造商的公平偏好行为有利于绿色产品批发价格和零售价格的降低,提高绿色度水平、市场需求和零售商利润,但该行为会在一定程度上损害其自身经济效益,供应链系统利润随制造商公平偏好程度的变化趋势受企业CSR水平的影响;2)制造商分担的系统CSR比例越大,绿色产品的批发价格和制造商利润越低,零售商利润越高,但其CSR行为对产品零售价格、绿色度水平、市场需求、系统利润、消费者剩余及社会福利的影响会因制造商公平偏好程度的不同而不同;3)制造商的公平偏好程度和CSR水平并非越高越好,制造商需在保障自身一定企业盈利的前提下考虑实施公平偏好行为,并将自身公平偏好度与CSR水平控制在合理范围内,不仅有利于产品绿色度水平和系统效率的提高,也有助于实现消费者利益和社会总福利的最优化.

Considering the manufacturer’s fairness neutrality and fairness preference, the influence of the manufacturer’s fairness preference and corporate social responsibility(CSR) level on the decision and benefits of the green supply chain is studied. The results show that: 1) The manufacturer’s fairness preference behavior not only helps lower the wholesale price and retail price, but also helps improve the product green degree, market demand and retailer’s profit. However, it does harm to the manufacturer’s profit to some extent. The direction that the overall profit of the supply chain changes with the manufacturer’s fairness preference is related to the level of his CSR;2) The higher the manufacturer’s share of the supply chain CSR, the lower the wholesale price and manufacturer’s profit will be, while the retailer’s profit will be higher. Nevertheless, the effects of the manufacturer’s CSR allocation on the retail price, product green degree, market demand and system’s profit vary with the degree of the manufacturer’s fairness preference;3) A higher degree of the manufacturer’s fairness preference and his CSR allocation are not necessarily better for the green supply chain. The reasonable fairness preference and CSR level of the manufacturer not only contribute to the improvement of the product green degree and profit of the green supply chain, but also to realizing the optimization of consumer surplus and social welfare.