“Z世代”青年对中医药文化潮牌服饰的认可程度

The degree of recognition of"Generation Z"youth to the brand of traditionnal Chinese medicine culture

了解"Z世代"对中医药文化的认知程度和对国潮的定义,为促进中医药文化的传承和国潮的发展提供理论依据。调查方法:通过问卷、路演、详细走访交流等方式进行相关调查。结论:现代年轻人对中医药文化加入潮流服饰的意愿很高,传承中医药文化的态度积极,对国潮也有个性化的理解。同时,在互联网快速发展的时代,国家一系列政策上的支持,以市场上从未有过的独特方式将中医药文化与国潮有机结合,以此来促进二者共同发展。

To understand the cognition degree of“Generation Z”to traditional Chinese medcine culture and the definition of national tide,and to provide a theoretical basis for promoting the inheritance of traditional Chinese medcine culture and the development of national tide.Survey method:Conduct relevant investigation through questionnaire,road show,detailed visit and communication,ect.Conclusion:Modern young people have a high willingness to incorporate traditional Chinese medicine culture into fashionable clothing,have a positive attitude to inherit traditional Chinese medicine culture,and have a personalized understanding of national fashion.At the same time,in the era of rapid development of the Internet,a series of policies issued by the state support the organic combination of traditional Chinese medicine culture and national trend in a unique way that has never been seen in the market,so as to promote the common development of the two.