手绘插画在现代包装中的艺术表现研究

Research on the Artistic Expression of Hand-painted Illustration in Modern Packaging

随着时代变迁,科技进步,人们满足物质需求后,开始逐渐追求精神需求,情感消费,追求实现自我价值。插画设计广泛应用于各个领域,现代商品包装设计风格迥异。独特的手绘插画表现形式带来不同的视觉张力,表现应用多元化,创新性的情感输出能够满足消费者对商品的不同需求。各种各样的绘画工具,笔触的偶然性,绘画媒介及要体现自然美的特点,丰富的创造力和想象力在现代包装中传达出来,给插画设计的未来创造了无限可能。通过对手绘插画的艺术特征、表现形式及应用的研究,分析手绘插画在现代包装中的艺术表现。

With the change of the times and the progress of science and technology,people gradually pursue spiritual needs,emotional consumption and self-worth after meeting material needs.Illustration design is widely used in various fields,modern commodity packaging design style is very different.The unique form of hand-painted illustration brings different visual tension,diversified application and innovative emotional output can meet the different needs of consumers.All kinds of painting tools,the chance of brushwork,painting media and the characteristics of natural beauty,rich creativity and imagination are conveyed in modern packaging,which create unlimited possibilities for the future of illustration design.Through the research on the artistic characteristics,forms of expression and application of hand-painted illustration,this paper analyzes the artistic expression of hand-painted illustration in modern packaging.