草根青年电商创业模式选择及前景分析

The Mode Selection and Prospect Analysis of E-commerce Start-up of Grass-root Youth

21世纪之初,草根青年电商创业带头人利用“先入路径优势”获得电商创业的成功,并带动当地“淘宝村”整体发展。当前,电商产业链专业化分工、小众特色农产品电商化、跨境电商国际细分市场等三种模式是草根青年电商创业的选择。而电商经营的业绩荣衰急转波动将成为常态、电商地域差异更加突出、线上线下融合同城配送优势更加明显是电商产业发展的新前景。基于草根青年的资源劣势,以“村淘”代购服务开启电商创业、“直播”推动生鲜农产品社区团购带货与依托特卖类社交电商龙头企业进行新个体经济创业成为草根青年电商创业的三种新出路。

At the beginning of the century,there were some grass-root young e-commerce start-up foregoers in the nationwide first 14 Taobao villages in the country.They achieve the success of e-commerce entrepreneurship through"start-up pathway",and promote the overall development of the local"Taobao village".In the process of rapid development of e-commerce industry in recent ten years,"more refined division of labor based on specialization for e-commerce industry chain""more precise connection with minor distinctive agricultural product e-commerce market""more wide international segmented market of cross-border e-commerce"are the new changes encountered by the e-commerce start-up of the grass-root youth.At present,"the sudden turn of rise and fall of e-commerce business performance will become normal";"the regional differences on e-commerce will be more outstanding""online and,offline integrated city-wide delivery squeezes the traditional e-commerce"are the new prospect.Based on the resource disadvantages of grassroots youths,"providing villagers to start e-commerce entrepreneurship with‘Rural Taobao'purchasing agents","‘live video streaming'to promote community group buying of fresh agricultural products",and"relying on leading social e-commerce companies in special sales to carry out new individual economic entrepreneurship"can be three new ways for E-commerce start-up of grass-root youth.