山地户外运动产业发展对策分析

Analysis on the Countermeasure of Development of Outdoor Sports Industry in Mountain

我国山地户外运动产业的人均消费、产业覆盖面、社会知名度都较原来有了较大提升,但产业规模相对薄弱,产业基础不够坚实,产业链体系不够健全,消费产品质量参差不齐,高质量的产品外流,企业内部管理体系不完善,销售机制不顺畅。文章通过文献回顾及实地调研,深入分析了山地户外运动产业发展的主要理念,认为当前山地户外运动产业存在基础设施薄弱、产品供给不足、市场发展不均衡、监管不到位等问题,并从完善场地设施建设、丰富赛事供给、培育多元市场主体、强化市场监管等四个方面提出了应对举措。

in recent years,people's disposable income,health awareness and willingness to be close to nature have been greatly enhanced,which has greatly improved the per capita consumption,industrial coverage,and social popularity of mountain outdoor sports industry in recent years.Based on this,through literature review and field research,this paper analyzes the main ideas of the development of mountain outdoor sports industry,and puts forward the problems of weak infrastructure,insufficient product supply,unbalanced market development and inadequate supervision in the mountain outdoor sports industry.