生鲜农产品电子商务发展问题研究

Research on the E-commerce Development of Fresh Agricultural Products

随着我国经济的快速发展,居民消费水平不断提高。与网络的不断普及以及网上购物的持续走热相适应,生鲜农产品电商也得到了迅猛的发展,生鲜农产品的传统销售方式已不能满足农产品市场发展的需要。文章分析了中国生鲜农产品电商的发展现状及发展存在的主要问题,提出了生鲜农产品电商发展的政策建议以及农产品电商平台自身运营方面的对策。

With the rapid development of my country’s economy and the continuous improvement of residents’consumption levels,the traditional sales methods of fresh agricultural products can no longer meet the needs of the development of the agricultural product market.With the continuous popularization of the Internet and the continuous rise of online shopping,E-commerce of fresh agricultural products has also developed rapidly,but the ensuing problems also plague many e-commerce of fresh agricultural products.This article focuses on the e-commerce of fresh agricultural products,analyzes the development status and main problems of the e-commerce of fresh agricultural products in China,and proposes policy recommendations for the development of e-commerce of fresh agricultural products and countermeasures for the operation of the e-commerce platform of agricultural products.