北美职业冰球联盟室外赛发展特征及启示

Development Characteristics and Enlightenment of NHL Outdoor Games

研究北美职业冰球联盟室外赛的发展历程和发展特征,为我国冰球运动的健康发展提供启示。北美职业冰球联盟室外赛的发展特征为:以铭记冰球历史,传承冰球文化为根本;以夯实现有联赛地区基础,适度辐射周边为策略;以强调赛事品质,突出赛事个性为途径;以注重与热点群体、媒介结合,不断强化影响力为技巧。对我国的启示:项目的发展必须以坚实的项目文化为基础,要以尊重项目历史和发展规律为前提;应辩证地选择项目发展的途径和方法,切实增加项目受众;应坚持走合作共赢之路,而不是简单地寻求帮助;要辩证地看待NHL成功经验并充分考虑我国具体情况。

The paper studies the development process and characteristics of NHL outdoor games by using the methods of literature and logic analysis, providing enlightenment for the healthy development of ice hockey in China. The development characteristics of NHL outdoor games are: to remember the hockey history and inherit the hockey culture as the fundamental;To consolidate the existing league regional foundation, moderate radiation around the strategy;To emphasize the quality of the competition, highlight the competition personality as the way;To pay attention to the combination of hot groups, media, and constantly strengthen the influence of skills. Enlightenment to our country: the development of the project must be based on the solid project culture, to respect the project history and development law as the premise;The way and method of project development should be selected dialectically to increase the project audience. We should stick to the path of win-win cooperation instead of simply seeking help. We should treat the successful experience of NHL dialectically and consider the specific situation of our country.