全球新冠肺炎疫情背景下中国跨境电商卖家脱困策略

Strategies for Chinese Cross Border E-commerce Sellers to Extricate Themselves from Difficulties Under the Background of Global Epidemic Situation

新冠肺炎疫情导致我国跨境电商需求萎缩、市场订单下滑,跨境电商物流价格上涨、配送不稳定,跨境电商卖家纠纷率不断上升、资金压力增大等,跨境电商卖家应充分利用不可抗力,减少企业损失,利用平台规则进行索赔,延长备货期限,减少资金压力,降低风险,积极申报出口退税。同时,提出以下脱困策略:利用技术革新不断扩大海外市场,开拓和优化海外仓及多种物流渠道,优化供应商结构,确保产品质量稳定,建立跨境电商卖家联盟,加强与高校合作,选拔和培养优秀的跨境电商人才等。

COVID-19 epidemic has lasted for nearly a year.Under the impact of the epidemic,cross-border e-commerce sellers in China are facing great pressure and opportunities.On the basis of pointing out the problems brought by the epidemic situation to China's cross-border e-commerce,this paper puts forward preventive measures,and further analyzes the current opportunities.It is expected that through the text of the strategy for Chinese cross-border e-commerce sellers to extricate themselves from difficulties,seize this emergency,turn into a crisis,and realize further development for themselves and the industry.