自贡市区域特色农产品品牌化研究

Research on Branding of Regional Characteristic Agricultural Products in Zigong City

基于自贡市农产品区域公用品牌建设现状,以自贡市农产品区域公用品牌现有问题为切入点,提出了加强品牌意识、建立完善发展体系、打造自身优势、加快农业产业化进程、延长农业产业链、加大宣传推广力度等对策,以期为自贡市区域公用品牌的建设提供参考。

Based on the current situation of regional public brand construction of agricultural products in Zigong City,taking the existing problems of regional public brands of agricultural products in Zigong City as the starting point,it proposes to strengthen the brand awareness of regional public brands of agricultural products and establish and improve agricultural products.Regional public brand development system,build its own advantages,accelerate the process of agricultural industrialization,extend the agricultural industry chain,strengthen the promotion and promotion of regional public brands of agricultural products and other measures,in order to provide reference for the sustainable development of regional public brands in Zigong City.