论歌谣在重大疫情应对中的功能与效用

Function and Effect of Ballads in Response to Major Epidemic

思想文化是疫情防控阻击战的重要阵地。在抗疫期间争夺思想文化的“中间地带”,争取民心,凝聚正能量,歌谣不可或缺、功不可没。抗疫歌谣扮演着号召者、劝诫者、调侃者三重角色,通过平台阵地、细分受众、网络传播,在倡导多方支持、引导科学抗疫、纾解公众焦虑等方面发挥着积极作用和独特价值。在重大疫情应对中,宜重视思想文化“中间地带”的细分群体与定向推广,重视网络时代的表达方式与言说技巧,合理发挥歌谣的功能与效用。

Ideology and culture occupy primordial positions for preventing and fighting against the novel coronavirus.During the period of Covid-19,by winning the public opinion and gathering the driving force,ballads play an indispensable role and have a significant effect on getting the “core ground”of ideology and culture.The role of these ballads can be divided as the following three facets:calling on people,admonishing them and teasing the situation through usage of platforms,audience separation and online communication.They play a positive role and have a unique value in advocating multi-party support,fighting scientifically against the virus and alleviating public anxiety.In response to epidemical situation,it is advisable to attach importance to the subdivision and targeted promotion of the ideological and cultural core ground,to develop skills of expression and persuading in the Internet era,and finally to make full use of these ballads.