代际更迭引发的食品包装设计观念嬗变

Changes of perceptions on food packaging design caused by generational variation

文章通过实际的商业案例,结合时代背景分析,指出新时代背景下食品包装设计观必须具备更分级的场景思维、更有趣的价值体系、更自信的国潮表现、更强烈的社交属性,以及可持续的发展观念。

To echo with that,packaging design of food must arm itself with updated understandings on new happenings,such as fine-sorted scenes of consumption and afterwards experience,unexpected fun and amusement brought by package itself,more confidence in national culture,stronger attribute of social contact and more attention to sustainable development.