场景视域下文化旅游社区模式构建——以阿那亚文旅社区为例

Study on the Construction of Cultural Tourism Community in Scene Vision:A Case Study of Aranya Tourism Community

场景理论为文化旅游社区文化空间的建设与价值生成搭建了分析框架,使用真实性、戏剧性和合法性三个维度对新兴文旅社区进行分析,为文旅社区的构建与发展提供可供参考的路径。阿那亚文旅社区以建筑IP、文化设施明确真实性环境;以艺术介入、生活创新还原戏剧性活动;通过居民参与、游客背书回归合法性认同。对于艺术介入乡村创生、历史遗产支撑文旅开发和新兴社区构建在地文化的不同类型文旅社区而言,可以通过静态的场所塑造社区形象,将建筑与文化设施作为社区文化的可视符号,明确场景文化真实性;通过动态的活动实现场景互动,成为文化空间中建立气氛美学的媒介,联结人与空间,还原场景文化戏剧性;通过社区参与者构建在地文化,提升社区治理能力与居民话语权,增强场景文化合法性。

Scene theory provides an analytical framework for the construction and value generation of cultural space in cultural tourism communities.The three dimensions of authenticity,theatricality and legitimacy are used to analyze the emerging cultural tourism communities,providing a reference path for the construction and development of cultural tourism communities.Aranya Tourism Community,with architectural IP and cultural facilities,identifies the real environment.It restores dramatic activities with art intervention and life innovation.And through residents’participation and tourists’endorsement,the legitimacy identification will be returned.For different types of cultural tourism communities where art intervenes in rural creation,it relies on the development of historical and cultural resources,and creates local culture from scratch.The community image can be shaped through static places,and buildings and cultural facilities can be used as visible symbols of community culture to clarify the cultural reality of the scene.Through dynamic activities to realize scene interaction,it becomes a medium to establish atmosphere aesthetics in cultural space,connect people and space,and restore the scene and cultural drama.Through the construction of local culture by community participants,the ability of community governance and the discourse power of residents are improved,and the legitimacy of scene culture is enhanced.