“一带一路”倡议下河南省体育旅游的发展研究

Research on Development of Sports Tourism in Henan Province under“The Belt and Road”Initiative

“一带一路”倡议为河南省体育旅游的发展提供了政策支持、扩大客源市场、深化合作交流等机遇,但河南省体育旅游的发展同时也面临着价值内涵认识不够深入,区域制度掣肘,认知度、美誉度双高的体育旅游产品较少,体育旅游人才不足四个方面的挑战.河南省应充分利用“一带一路”倡议带来的契机,在前期路径上,主要是向着夯实河南省体育旅游发展基础的目标前行,做好观念转变,人才保障,政策支持等基础性支撑;后期主要是朝着河南省体育旅游产业做大做强的方向发展,推进产品营销,品牌塑造,产业融合等方面的优化工作.

The development of sports tourism in Henan Province gets great support from“The Belt and Road”initiative in expanding the source market and providing opportunities for in-depth cooperation and exchanges,but it is also faced with serious challenges from insufficient understanding of the value content,constraints of the regional regulations,shortage of sports tourism products with high recognition and reputation,and lack of sports tourism talents.Hence,it is suggested that it should make full use of the opportunity brought by the“The Belt and Road”initiative to consolidate the development foundation of sports tourism in the early stage by changing ideas and preparing talents and getting policies support,and develop it bigger and more powerful in the later stage by promoting the optimization of product marketing,brand building and industrial integration.