突发公共卫生事件中舆论传播、引导与网络信息治理研究

Research on Public Opinion Dissemination,Guidance and Network Information Governance in Public Health Emergencies

突发公共卫生事件中的舆论若引导不力,易引发社会动荡和人们恐慌.社交媒体具有快速传播的优势,同时也面临挑战.纷乱复杂的信息容易遮蔽人们的视界,真实的消息有助于人们正确认识突发事件,虚假的舆情和网络谣言则会破坏秩序.了解突发公共卫生事件现况,关注事件中网络舆论传播、引导问题,探究舆论传播、引导与网络信息治理新理念和新方法刻不容缓.

If the public opinion in public health emergencies is not well guided, it is most likely to cause social unrest and mass panic. Social media has the advantages of rapidly disseminating opinions, but also faces challenges. Since chaotic and complex information is easy to blind people’s mind, real information helps people correctly understand emergencies, and false public opinion and internet rumors will destroy orders, it is urgent for people to know the situation of public health emergencies, pay attention to network public opinion dissemination and guidance, and search for new ideas and methods of public opinion dissemination, guidance and network information governance.