应答行为视角下问卷调查数据质量综合评价

Comprehensive Evaluation of Questionnaire Survey Data Quality From the Perspective of Respondent Behavior

问卷调查中,受访者对调查问卷的应答行为是影响问卷调查数据质量的主要因素。文章基于受访者应答行为视角,分析影响问卷调查数据质量的几种常见应答行为,构建基于应答行为的问卷调查数据质量评价指标,运用信息熵赋权法对问卷调查数据质量进行综合评价。并通过实证分析验证了应答行为视角下,基于信息熵的问卷调查数据质量评价方法具有可行性。

In questionnaire survey,respondents’behavior to questionnaires is the main factor affecting the quality of questionnaire survey data.Fromthe perspective of respondent behavior,this paper analyzes several kinds of common respondent behaviors that affect the quality of questionnaire survey data,and then constructs an evaluation index of questionnaire survey data quality based on respondent behavior.Finally,the paper comprehensively evaluates the quality of questionnaire survey data by the information entropy weighting method.The empirical analysis verifies the feasibility of the questionnaire data quality evaluation method based on information entropy from the perspective of respondent behavior.