中高端气象服务品牌推广战略研究

Research on Brand Promotion Strategy of Medium and High End Meteorological Service

本文通过气候旅游胜地品牌推广实例分析,探讨如何运用权威传播媒介,全方位、立体式实施中高端气象服务品牌推广战略。

Based on the case study of the brand promotion of climate resorts,this paper discusses how to use authoritative media to implement the brand promotion strategy of medium and high-end meteorological services in an all-round and three-dimensional way.