团队灵性资本如何影响青年创业团队创新绩效——情感承诺的中介作用与市场导向的调节作用

How does Team Spiritual Capital Affect Youth Entrepreneurial Teams'Innovation Performance:the Mediating Effect of Affective Commitment and the Regulating Effect of Market Orientation

相较其它资本,灵性资本对创业风险规避和创新绩效提升更具价值。以H省青年创业团队为样本,借助SPSS26.0、AMOS24.0软件和Process3.3宏程序处理数据,采用相关、回归和有调节的中介等统计方法,以情感承诺为中介变量、市场导向为调节变量,探索团队灵性资本对青年创业团队创新绩效的作用机制。研究发现:①H省青年创业团队灵性资本整体水平良好;②灵性资本及其多维度愿景、工作意义感、组织内关怀等子维度均正向预测创新绩效;③情感承诺在青年创业团队灵性资本与创新绩效的关系中起部分中介作用;④市场导向调节情感承诺对创新绩效的影响,即在高市场导向下创业团队情感承诺对团队灵性资本与创新绩效的影响作用更强。最后,提出青年创业团队亟需重视创新之关键资本——团队灵性资本的积累和培养,注重成员情感承诺以观测成员对团队的忠诚度和奉献精神,增强市场导向意识,促进创新绩效跃升。

Compared with other forms of capital,spiritual capital is more critical to entrepreneurial risk aversion and innovation performance improvement.Based on the sample of youth entrepreneurship teams in H Province,this article takes correlation,regression and moderated mediation analysis by using SPSS26.0、AMOS24.0 software and PROCESS3.3 macros.Besides,affective commitment is used as the intermediary variable and market orientation is used as the moderating variable to explore the mechanism of team spiritual capital to youth entrepreneurial teams'innovation performance.Results have shown that:①the overall level of youth entrepreneurship teams'innovation performance in H Province is good;②spiritual capital and its multi-dimensional visions,work sense,care within the organization and other sub-dimensions positively predict innovation performance;③affective commitment play a partial intermediary role between youth entrepreneurship teams'spiritual capital and innovation performance;④market orientation significantly positively moderates the relationship between affective commitment and innovation performance.And also,the positive relationship between affective commitment and innovation performance is also actively moderated by market orientation.The suggestions are as follows:youth entrepreneurial teams need to attach importance to the accumulation and cultivation of team spiritual capital,which is the key capital of innovation.Pay attention to the emotional commitment of members to observe the loyalty and dedication of members to the team.Enhance the keen awareness of market orientation,and finally promote the level of innovation performance.