成都旅游流空间格局的季节差异研究

The Analysis on Seasonal Difference of Spatial Pattern of Tourism Flow in Chengdu

以成都为研究对象,运用定性与定量分析相结合以及社会网络分析法,从旅游流在不同季节的空间分布(点)、流向关系(线)与网络结构(面)三个角度,分析其旅游流及影响因素。研究表明:(1)成都四季各旅游景点的空间分布特征整体上一致,景点旅游频次整体呈现出春季大于夏季大于秋季大于冬季的变化趋势;(2)成都旅游流季节变化差异较为明显,整体呈现出夏季大于春季大于秋季大于冬季的变化趋势;(3)成都旅游流围绕核心节点发散的趋势相比于聚焦趋势更明显,且春夏两季的聚焦与发散程度皆高于秋冬两季;(4)成都夏季网络结构密度高于其他季节,但四季整体网络结构密度较低,联系松散,存在明显的核心-边缘结构。最后,针对空间结构差异性特征提出相应的优化策略与建议。

The paper takes Chengdu as the research object,uses the combination of qualitative and quantitative analysis and the social network analysis method to analyze the spatial pattern of tourism flow from the spatial distribution,flow direction relationship and network structure of tourism flow in different seasons,and furtherly analyzes the influencing factors of the spatial pattern.The research shows that:(1)the spatial distribution characteristics of each tourist attraction in the four seasons of Chengdu city are consistent on the whole,while the tourist frequency of each attraction in the four seasons of Chengdu city presents the changing trend of spring>summer>autumn>winter on the whole;(2)The seasonal variation difference of tourism flow in Chengdu is relatively obvious,and the seasonal variation frequency of tourism flow presents the overall variation trend of summer>spring>autumn>winter;(3)The trend of divergence of tourism flow around the core node in Chengdu is more obvious than the focus trend,and the focus degree and diverge degree of spring and summer is higher than that of autumn and winter;(4)The density of network structure in tourist flow season in Chengdu city presents the state of summer>winter>spring>autumn.Generally,the network density is low,and the connection is loose,and there are obvious core-toedge structures.The results show that the spatial pattern of tourism flow in Chengdu(spatial distribution,flow direction relationship,network structure)presents certain differences in the four seasons.The main factors influencing the spatial pattern difference are the distribution difference of seasonal and holiday,the degree of traffic convenience,the influence of scenic spots,the current development situation of scenic spots and the reception ability.Finally,in order to promote the better development of tourism in Chengdu,corresponding optimization strategies and suggestions are put forward according to the different characteristics of spatial structure.For example,taking the characteristics of the scenic area as the starting point,carrying out the corresponding festival activities and enrich the forms of tourism in the off-season to attract the attention of tourists.Strengthening the leading position of tourism core points and the connection between tourism nodes.And to cultivate new tourism attractions,the necessary publicity,the implementation of the corresponding marketing plan in Chengdu's tourism off-season and so on.At present,most of the research on tourism flow is based on the whole year,while the research results on the spatial pattern difference of tourism flow from different quarters are less.To grasp the distribution differences of different seasons of tourism flow is helpful to better implement corresponding tourism development and marketing in tourism destinations.To study the flow characteristics of the tourists in different seasons provided a new angle of view,and on the basis of the flow of Chengdu tourism season differences,grasp well the flow characteristics of the tourists in different seasons of Chengdu,mechanism and mode,to Chengdu tourism resources development,tourism management,tourism business,tourism product design,marketing and other aspects to provide more reference for the further study of the direction.