跨境电子商务生态系统构建机理与实施路径

Construction Mechanism and Implementation Path of Cross Border E-Commerce Ecosystem

跨境电子商务飞速发展,跨境电子商务的重要作用逐渐被业内所认可,但学界仍缺少有效的理论对其进行分析。结合生态系统相关理论,对跨境电子商务生态系统进行了概念诠释与结构剖析。文章提出跨境电子商务生态系统遵循生态系统、商业生态系统、电子商务生态系统的演进逻辑,并认为与相关实践领域发展是一脉相承的,但仍处于跨境电子商务生态系统的发展初期。以共生理论与生态位理论,结合阿里巴巴案例研究,从共生单元、共生关系、共生环境、生态位宽度视角分析了跨境电子商务生态系统演化路径。

With the rapid development of cross-border e-commerce,the important role of cross-border e-commerce is gradually recognized,but there is still a lack of effective theory to analyze it.Based on the theory of ecosystem,this paper interprets the concept and analyzes the structure of cross-border e-commerce ecosystem,and puts forward that the cross-border e-commerce ecosystem follows the evolution logic of ecosystem,business ecosystem and e-commerce ecosystem.It is believed that the development of cross-border e-commerce ecosystem is in the same line with the development of relevant practice fields,but it is still in the early stage of its development.Based on symbiosis theory and niche theory,combined with the Alibaba case study,this paper analyzes the evolution path of cross-border e-commerce ecosystem from the perspective of symbiotic unit,symbiotic relationship,symbiotic environment and niche breadth.