论新媒体环境下高校思政教育模式的创新发展

Innovation and development of college students ideological and Political Education Mode under new media environment

新媒体技术丰富了高校大学生思政教育主体,扩充了高校大学生思政教育载体,充实了高校大学生思政教育内容,有助于师生在生动活泼的教学活动中全方位实现同频共振。要遵从新媒体环境下大学生思政教育工具性与价值性统一、批判继承与理性舍弃统一、个人责任担负与社会发展需求相统一的原则,针对目前新媒体环境下高校思政教育面对的问题:顶层设计欠缺,主流声音被削弱;优质内容欠缺,教育水平难以提升;教育服务功能属性欠缺,难以发挥寓教于乐作用,发挥高校新媒体官方平台主导作用、制作新媒体传播的优质内容、培养新媒体平台师生意见领袖是新媒体环境下高校思政教育的创新发展进路。

New media technology enriches the main body of college students’ideological and political education,expands the carrier of college students’ideological and political education,enriches the content of college students’ideological and political education,and helps teachers and students realize omini-directional cofrequency resonance in lively teaching activities.It should comply with the principle of the unity of instrumentality and value,the unity of critical inheritance and rational abandonment,and the unity of personal responsibility and social development needs of ideological and political education in colleges under the new media environment.The problems of ideological and political education in colleges under the current new media environment are as follows,including the lack of top-level design,weakening of mainstream voice;The lack of high-quality content makes it difficult to improve the level of education;The lack of functional attributes of educational services makes it difficult to play the role of edutainment.The innovative development approach of ideological and political education in colleges under the new media environment is to play the leading role of the official platform of new media in colleges,produce high-quality content of new media communication,and cultivate opinion leaders of teachers and students on the new media platform.