行为经济学视角下社区微更新机制探索

Exploration on Community Micro Renewal Mechanism from the Perspective of Behavioral Economics

社区微更新作为如今老旧住区改造的有效手段,再次得到强烈的关注。本文在现有微更新的基础上,融合行为经济学的视角,探讨传统规划下的“经济人”到“行为人”的转变。基于相关研究,初步整合了微更新的行为主体,重点从政府、社会、社区和公众的角度着手,并融合微更新的动力机制框架,借助相关行为经济学理论优化政府政策力、社会资本、社区理念以及公众参与等社区微更新的动力机制,提出相应的规划路径,为后续更新类专项规划提供思路借鉴。

As an effective means of renovating old residential areas,community micro renewal has received strong attention again.Based on the existing micro renewal,this paper discusses the transformation from“economic man”to“actor”under the traditional planning by integrating the perspective of behavioral economics.Based on relevant research,this paper preliminarily integrates the actors of micro renewal,focuses on the perspective of government,society,community and the public,and integrates the dynamic mechanism framework of micro renewal.With the help of relevant behavioral economics theory,it optimizes the dynamic mechanism of community micro renewal such as government policy force,social capital,community concept and public participation,and puts forward corresponding planning path for subsequent renewal of special planning for reference.