新媒体环境下的短视频作品著作权保护的困境与对策

Dilemma and Countermeasures of Copyright Protection for Short Video Works in New Media Environment

大数据时代,短视频基于其短小、丰富、传播速度快和范围广的优势,成为当下火爆的信息传播途径。短视频的迅猛发展,给人民带来了便捷化娱乐、社交、阅读服务,同时短视频的诸多问题亦凸显出来,威胁到了行业的和谐繁荣发展。针对目前短视频作品著作权缺少保护、侵权事件频发问题,着重剖析了自媒体著作权保护所面临的困境,并提出了解决对策与相关建议,旨在为短视频行业健康有序发展提供参考或借鉴。

In the era of big data,short video has become a popular way of information dissemination because of its advantages of short works,rich contents,fast communication and wide range.The rapid development of short video has brought people convenient entertainment,social interaction and reading service.At the same time,many problems of short video are also highlighted,which threatens the harmonious and prosperous development of the industry.In view of the problems such as the lack of copyright protection for short video works and frequent infringement incidents,this paper focuses on the analysis of the difficulties faced by user-operated media copyright protection,and puts forward countermeasures and relevant suggestions,aiming to provide references for the healthy and orderly development of short video industry.