共享理念下的乡村旅游产品开发——以威海市后山于家村为例

Development of Rural Tourism Products under the Concept of Sharing:Taking Houshan Yujia Village in Weihai City as an Example

在“互联网+”背景下,共享理念下的旅游经济发展方兴未艾,共享民宿、共享农庄、共享型社区等迅速发展,可目前共享理念下的乡村旅游产品开发的理论研究和实证分析尚属少见.因此,依据开发共享型乡村旅游产品的一般性原则,探讨了如何构建基于旅游六要素的共享型乡村旅游产品体系,并以威海市后山于家村为例提出了共享型乡村旅游产品的开发建议,旨在为乡村旅游与共享理念的深度融合发展、共享型乡村旅游产品的开发提供理论参考和案例支撑.

Tourism sharing economy has been developing rapidly in recent years.Under the background of“Internet+”,sharing of homestay,shared farms and shared communities have been developing rapidly.However,the theoretical and empirical analysis of rural tourism product development based on sharing concept is rare.Therefore,based on the analysis of the general principles of the development of shared rural tourism products,this paper constructs a system of shared rural tourism products based on the six elements of tourism.Taking Houshan Yujia Village as an example,combined with the current situation of the village’s tourism resources,this paper puts forward suggestions on the development of shared rural tourism products,with a view to the deep integration of rural tourism and sharing ideas,and the shared rural tourism products.It provides theoretical support and case support.