社会无意识理论视域下消费异化的成因与规避

Cause and Evasion of Consumer Dissimilation from the Perspective of Social Unconsciousness Theory

改革开放以来,我国的经济获得了快速发展,人们的消费水平有了较大提高,受西方消费主义文化传入的影响,不少国人在消费上走向异化,而且态势越发严重。以弗洛姆的社会无意识理论为视域,从社会的过滤与消费者的心理认同探究消费异化的成因,有益于对消费主义文化进行知识性解蔽与抗议,还原消费者的本真消费需求与意识,启示消费者进行自主理性消费,力促消费者规避消费异化。

Since the Reform and Opening up,the economy of our country has developed rapidly,therefore people’s living standard has been greatly improved.Influenced by western consumerism,a lot of people have assumed alienation on consumption more seriously.From the perspective of Fromm’s social unconsciousness,this paper analyzes the cause of consumer dissimilation in social filter and consumer identity,which is propitious to disclose information and protest to consumption culture,so as to restore the real demand and awareness of customer,enlighten customer on free rational consumption and help customer avoid the consumer dissimilation.