京津冀全域旅游示范区景点网络关注度时空特征及影响因素——基于百度指数的研究

Spatial-temporal characteristics and influential factors of network attention to scenic spot in Jing-Jin-Ji regiona tourism demonstration area:based on baidu index

基于百度指数,运用季节集中度指数和标准差椭圆方法对2016—2019年京津冀全域旅游示范区网络关注度最高且具有代表性的旅游景点网络关注度时空特征进行研究,并对其影响因素进行了剖析,发现:(1)在时间分布上,2016—2019年景点网络关注度总体呈下降趋势,季节差异性减小;分月看,4月、7-8月和10月为关注度高峰期,其中7-8月关注度最高;周内周二和周末是关注度低谷,周五达到关注度高峰;黄金周关注度具有明显的“井喷现象”,五一关注度高峰出现早于十一。(2)在空间演变上,2016—2019年景点网络关注度主要集中于北戴河和八达岭长城,2017年全域旅游建设以来,景点网络关注度呈现出明显的下降趋势,景点网络关注度范围不断增大且趋于区域均匀化;(3)景点网络关注度时空分布主要受政策支持、闲暇时间、季节变化、特殊事件和旅游目的地知名度5个因素影响。

Based on the baidu index,this paper used the seasonal concentration index and standard deviation ellipse to study the spatial-temporal characteristics of the network attention of the most representative scenic spots with the highest network attention in the Jing-Jin-Ji regional tourism demonstration areas from 2016 to 2019 and to analyze the influencing factors.The results show that:1)In temporal distribution,the network attention of scenic spots generally show a decreasing trend and the seasonal difference is getting smaller and smaller from 2016 to 2019.In terms of mothly distribution,April,July-August and October are the peak months and July-August is the most popular month.During the week,Tuesday and weekend are the lowest points of attention and Friday is the peak.Golden week attention has an obvious“blowout phenomenon”.The May Day attention peak earlier than the National Day.2)In spatial evolution,from 2016 to 2019,the network attention of scenic spots focuses on Beidaihe and Badaling Great Wall tourist area and generally presents the spatial distribution pattern of“northeast to southwest”.The attention center has been moving to the southwest in the past four years.3)The spatial-temporal distribution of network attention is mainly affected by five factors:policy support,leisure time,seasonal variation,special events and popularity of tourist destinations.