面向用户的开放政府数据采纳模型研究——基于UTAUT理论

Research on User Adoption Model of Open Government Data——Based on UTAUT Theory

[目的/意义]在技术采纳与应用整合理论(UTAUT)的基础上,结合开放政府数据的特点,提出了开放政府数据的用户采纳模型。[方法/过程]指出了感知风险、绩效期望、努力期望、社会影响等因素对用户采纳意愿的影响以及便利条件和采纳意愿对采纳行为的影响。通过PLS-SEM(偏最小二乘法—结构方程模型)的方法,对收集的问卷进行分析。[结果/结论]绩效期望、努力期望、社会影响对开放政府数据的采纳意愿的影响作用显著,采纳意愿对采纳行为的影响作用显著。然而,感知风险对开放政府数据的采纳意愿的影响作用不显著,便利条件对开放政府数据的采纳行为的影响作用不显著。

[Purpose/Significance]Based on the technology adoption and application integration theory(UTAUT)and combining with the characteristics of open government data,a user adoption model for open government data is proposed.[Method/Process]This paper pointed out the influence of perceived risk,performance expectation,effort expectation,social influence and other factors on users'adoption intention,as well as the influence of convenience and adoption intention on adoption behavior.The collected questionnaires were analyzed by PLS-SEM(Partial Least Squares-Structural Equation Model).[Results/Conclusion]Performance expectation,effort expectation and social influence had significant effects on adoption intention of open government data,and adoption intention had significant effects on adoption behavior.However,perceived risk had no significant effect on the willingness to adopt open government data,and convenience had no significant effect on the adoption behavior of open government data.