提升主观幸福感的积极体验设计策略

Positive Experience Design Strategies to Improve Subjective Well-being

目的提出提升用户主观幸福感的积极体验设计策略。方法首先,运用文献研究法界定积极体验要素;其次,通过6位设计研究参与者运用卡片分类法筛选出50件符合积极体验要素的产品样本;再次,7名设计师分析推断每个产品样本潜在的设计动机;最后,通过GIOIA方法提取积极体验设计策略,并通过案例验证法进行设计说明。结论总结了提升用户主观幸福感的15种积极体验设计策略,分别为:自主性(激发兴趣、跟踪进度)、技能性(易于掌握、增长技能)、相关性(保持联系、增进互动)、流行性(引起关注、获得尊重、影响他人)、刺激性(感官愉悦、感知挑战、认知改变)、安全性(生理安全、心理安全、环境友好)。设计师利用该设计策略,有助于精准快速生成设计概念,以提升用户积极体验与主观幸福感。

The paper aims to propose positive experience design strategies to improve users’subjective well-being.Firstly,the elements of positive experience are defined by literature review;secondly,50 product samples are screened out through cards sorting method,which meet the elements of positive experience by 6 design research participants;thirdly,the potential design motivation of each product sample is analyzed by 7 designers;fourthly,the positive experi-ence design strategies are summarized and extracted by GIOIA method,and then explained by case study through practi-cal verification method.This paper summarizes 15 positive experience design strategies to improve users’subjective well-being,which are:autonomy(stimulating interest,tracking progress),competency(easy to master,improving skill),relatedness(keeping in touch,promoting interaction),popularity(attracting attention,gaining respect,influencing others),stimulation(sensory pleasure,perception challenge and cognitive change),and security(physical safety,psychological safety,and environmentally friendly).This is helpful for designers to use the design strategies to generate design concepts accurately and quickly,so as to improve the user's positive experience and subjective well-being.