老龄化社会网购商品包装设计的人文关怀

On the Humanistic Care of Packaging Design of Online Products in the Aging Society

目的通过对老龄化社会"网购商品"包装进行分析,提供老龄化社会"网购商品"包装需求的合理思路,建立"网购"时代老年产品包装的合理构想。方法将老龄化和"网购"作为选题研究的大背景,以产品包装的材料、造型、人体工程学、版式设计为基本出发点,结合老年人视觉(看)、触觉(拿)、记忆(用)等生理特征几个方面综合论述产品包装的人文关怀,以及商品包装设计对老年人购物的影响,对"人文关怀式"包装的创新等相关问题进行研究。结论通过对老龄化社会"网购"包装进行研究,发现产品包装是对老年人关怀不可忽视的细节,合理的"网购商品"包装可以帮助老年人在"网购"时代获取更大的归属感、存在感、安全感,助力和谐社会的进步发展。

Through the analysis of the packaging of“online products”in the aging society,this paper aims to provide a reasonable idea for the packaging demands of“online products”in the aging society,and to put forward a reasonable conception of the packaging of products for the elderly in the era of“online shopping”.Based on the research background of aging societyand“online shopping”eraand the basic starting point of the product packaging’s material,model,ergo-nomics and design,this paper,combined with the physiological characteristics of visual sensation(seeing),tactile sensa-tion(holding)and memory(using)of the elderly,comprehensively discusses the humanistic care of the product packag-ing,the influence of packaging design on the shopping of the elderly,the innovation of packaging in a“humanistic care”way and other related issues.Through the study on the packaging of“online products”in the aging society,it is found that the product packaging is a detail that cannot be ignored in caring for the elderly and reasonable packaging of“online products”can help the elderly to gain a greater sense of belonging,presence and security in the era of“online shopping”,thus contributing to the progress and development of a harmonious society.