旅游凝视下汶川地震重灾区黑色旅游意象元素分析——以绵竹汉旺地震遗址为例

Tourism Gaze under the Wenchuan Earthquake in the Hard-hit Areas of Dark Tourism Image Elements Analysis——A Case Study of the Hanwang Earthquake Site in Mianzhu

本文以绵竹汉旺地震遗址为案例地,借助隐喻抽取技术和旅游凝视理论,剖析旅游者的内在感受与想法,对抽取出的83个意象元素进行内在关系分析并绘制共识地图。研究发现,共有28个共识构念,包括11个起始构念,7个连接构念,10个终结构念,其中绵竹汉旺地震遗址的旅游形象由11个典型意象元素构建。典型意象元素除灾后重建外,其他均属于静态意象,不同意象元素有时会带来相反旅游体验。最后,提出案例地黑色旅游开发的思路。

Taking the hanwang earthquake site in Mianzhu as a case,this paper analyzes the tourists’inner feelings and thoughts with the help of metaphor extraction technology and tourism gaze theory,and then analyzes the internal relations of the 83 image elements extracted and draws a consensus map.The study found that there were 28 consensus constructs,including 11 initial constructs,7 connecting constructs,and 10 final constructs,among which 11 typical image elements were used to construct the tourist image of the hanwang earthquake site in Mianzhu.Typical image elements,except post-disaster reconstruction,are all static images,and different image elements sometimes bring opposite tourism experience.Finally,the paper puts forward the idea of dark tourism development in the case.