新时代玉雕行业的发展研究——以祈福呈祥“樱花”玉饰为例

Research on the Development of Jade Carving Industry in the New Era--A Case Study of the“Cherry Blossom”Jade Decoration of Praying for Luck and Auspiciousness

中国玉文化源远流长,并伴随着时代的发展逐步演进。新时代背景下,传统玉雕行业受到了一定的冲击,为开拓新的玉雕市场,创造出迎合新时代背景的玉雕产品,祈福呈祥“樱花”玉饰应运而生。其以众筹模式为基础,与年轻金属元素等结合,并赋予了人们纪念共同抗击疫情的精神寓意,从而备受追捧。本文通过综合分析玉雕行业的发展现状与前景,并基于SWOT模型进行产品分析,旨在为当前玉雕行业作出示范。

Chinese jade culture has a long history and gradually evolves with the development of the times.Under the background of the new era,the traditional jade carving industry has received a certain impact.In order to open up a new jade carving market and create jade carving products that cater to the background of the new era,the"cherry blossom"jade decoration of praying for luck and auspiciousness came into being.It is based on the crowdfunding model,combined with young metal elements,and gives a spiritual meaning to commemorate people's joint fight against the epidemic.This article comprehensively analyzes the development status and prospects of the jade carving industry,and analyzes products based on the SWOT model,aiming to provide a demonstration for the current jade carving industry.