基于大数据的节事旅游经济综合效益研究——以南京青奥艺术灯会为例

Research on Comprehensive Economic Benefits of Festival Tourism Based on Big Data--Taking Nanjing Youth Olympic Art Lantern Festival as an Example

节事旅游作为一种文化和旅游相结合的活动形式,具有经济、社会、文化等多重效益,在丰富人民群众文化生活、促进地方经济发展、树立城市形象等方面都发挥着重要作用,因而有着广阔的发展前景和研究价值。江苏省文化底蕴深厚、资源丰富,因此各级政府都在依托自身的资源优势,举办各类节庆活动。本文选择南京青奥艺术灯会这一节事旅游活动为研究对象,借助旅游大数据,分析灯会期间游客的消费行为偏好,以及对当地经济综合效益的影响。

Festival tourism,as a combination of culture and tourism,has multiple benefits such as economy,society and culture.It plays an important role in enriching the cultural life of the people,promoting local economic development,and establishing the image of the city,so it has broad development prospects and research value.Jiangsu Province has a profound cultural heritage and rich resources.Therefore,governments at all levels are relying on their own resource advantages to organize various festivals.This article selects the Nanjing Youth Olympic Art Lantern Festival as the research object,with the help of big data,analyzes the consumption behavior preferences of tourists during the Lantern Festival and its impact on the overall economic benefits of the local area.