TRIZ理论的应急宣传产品开发及营销策略研究——以应急科普为例

Research on the Development and Marketing Strategy of Emergency Propaganda Products Based on TRIZ Theory--Taking Emergency Science as an Example

突发公共事件是威胁我国社会安定、文化传承、经济发展的重要问题,严重影响到我国社会市场经济发展的正常运作。而在突发公共事件发生后,我国相关政府部门应加强应急宣传产品的研发与推广,消除大众媒体与官方媒体传播下的谣言空间,提升社会抵御突发公共事件的能力及意识。将TRIZ理论充分应用到应急宣传产品的开发与营销中,能够切实提升应急宣传品的社会影响力及社会对突发公共事件的处理能力,增强社会的稳定性与经济健康性。对此本文以应急科普为例,结合TRIZ理论的内涵,探析应急科普的内容和形式,提出基于TRIZ理论的应急科普产品的开发与营销策略。

Public emergencies are an important issue that threatens our country's social stability,cultural heritage,and economic development,and seriously affects the normal operation of our country's social market economic development.After public emergencies occur,relevant Chinese government departments should strengthen the research and development and promotion of emergency publicity products,eliminate rumors spread by the mass media and official media,and enhance the society's ability and awareness of resisting public emergencies.The full application of TRIZ theory to the development and marketing of emergency publicity products can effectively enhance the social influence of emergency publicity materials and the society's ability to deal with public emergencies,and enhance social stability and economic health.In this regard,this article takes emergency science popularization as an example,combined with the connotation of TRIZ theory,explores the content and form of emergency science popularization,and proposes the development and marketing strategies of emergency science popularization products based on TRIZ theory.