农产品直播销售模式探析

A Probe into the Live Marketing Mode of Agricultural Products

随着国家对农村电子商务项目的政策支持,越来越多的农产品经营者对农村电子商务有了初步了解,农村也产生了多种电子商务形式,直播销售农产品是其中较为新颖的形式之一。通过对传统农产品销售模式与直播销售农产品模式的对比,分析了直播模式在乡村振兴战略中的必要性及面临的挑战,提出了改善直播销售农产品模式来助农的相关对策建议。

Live sales of agricultural products has been one of the more novel forms with more and more agricultural product operators have a preliminary understanding of rural e-commerce,and there are also many forms of e-commerce in rural areas. With the comparison of the traditional agricultural product sales model and the live-stream sales model of agricultural products,this paper analyzed the necessity and challenges of the live broadcast mode in the rural revitalization strategy,and it proposed countermeasures to improve the live broadcast mode to help farmers.