我国体育动画发展研究

Development of Sports Animation in China

运用文献资料、对比分析等研究方法,研究中外体育动画的发展差异,提出我国体育动画的发展路径。体育动画是指以体育运动为主题、体育精神为内核、体育文化为特色的动画类型,包括短片类体育动画、剧集类体育动画、电影类体育动画。中外体育动画在创作背景、题材内容、作品质量、受众人群等方面均存在一定差异。为促进我国体育动画的高质量发展,建议:完善政策,加强扶持,引导体育动画发展;注重培养专业化和多元化的体育动画人才;丰富题材来源,扩大体育动画受众面;深化市场运作,优化体育动画的传播与营销。

By using the methods of literature review and comparative analysis,this paper studied the diff erences in the development of sports animation between China and foreign countries and put forward the development path of sports animation in China.Sports animation refers to the animation type with sports as the theme,sports spirit as the core and sports culture as the characteristics,including short sports animation,series sports animation and fi lm sports animation.There are some diff erences between Chinese and foreign sports animations in the creation background,subject matter,work quality and different audience groups.In order to promote the high quality development of sports animation in China,the following suggestions are put forward:We should perfect the policies,strengthen support and guide the development of sports animation,pay attention to the training of professional and diversifi ed sports animation talents,enrich the source of subject matter and expand the audience of sports animation,and fi nally deepen the market operation and optimize the dissemination and marketing of sports animation.