红色文化旅游共生发展系统研究--基于对山东沂蒙的考察

Research on the Symbiosis Development System of Red Cultural Tourism-Based on the Investigation of Shandong Yimeng

文化产业与旅游产业的跨界共生、赋能融合可以有效促进异质性产业要素的集聚整合与无障碍流通,进而实现原有产业价值链的重塑与创新。以共生理论为基础,依据红色文化旅游内涵要素与发展特征,以共生单元、共生界面、共生环境为基点构建红色文化旅游共生发展系统,并从市场主体共生、产品共生与利益共生三个维度对其运作机理进行阐释。继而以山东沂蒙红色文化旅游为例,分析其共生发展的现状与问题,总结其发展的内在逻辑,提出强化共生单元壮大市场主体、软化共生界面构建产品矩阵、优化共生环境推动产业创新不仅是实现沂蒙红色文化旅游共生进化与持续发展的重要路径,也为红色革命老区实现文化旅游产业高质量发展提供参考。

The transboundary symbiosis and enabling integration of cultural industry and tourism industry can effectively promote the agglomeration and barrier-free circulation of heterogeneous industrial elements,thereby realizing the reshaping and innovation of the original industrial value chain.Based on the symbiosis theory,connotation elements,and development characteristics of red cultural tourism,this article constructs a symbiosis development system of red cultural tourism based on symbiosis unit,symbiosis interface,and symbiosis environment,and explains its operation mechanism from three dimensions:symbiosis of market subjects,symbiosis of products and symbiosis of interests.This article then takes Yimeng Red Cultural Tourism in Shandong Province as a case study,analyzes its symbiotic development status and problems,summarizes its internal logic of development,and puts forward that strengthening symbiotic unit,expanding market players,softening symbiotic interface,building product matrix,optimizing symbiotic environment and promoting industrial innovation are not only important paths to realize the symbiotic evolution and sustainable development of Yimeng Red Cultural Tourism,but also provides a reference for the high-quality development of cultural tourism industry in the old revolutionary areas.