电视制播平台数据智能驱动系统设计与实现

Design and Implementation of Data Intelligent Driving System for TV Production and Broadcasting Platform

本文以浙江广电集团好易购电视购物频道多渠道融合电视制播平台数据智能驱动系统为案例,遵循以"收视行为数据分析结果作为节目创作主要依据"的设计主旨,剖析了数据智能驱动节目制播的设计原则、工作原理和联动关系,论述了数据智能驱动系统的设计定位、系统组成和场景流程,实现了通过收视行为数据的处理和分析来正向引导和驱动节目内容生产。

This paper takes data intelligent driving system on multi-channel integrated TV production and broadcasting platform for Best1 TV Shopping Channel of Zhejiang Radio and Television Group as an example, follows design purpose of "data analysis results of television viewing behavior as main basis of TV program creation", analyzes design principle, working principle and linkage relationship of data intelligent driving program production and broadcasting, and discusses design orientation, system composition and scene flow of data intelligent driving system, and realizes positive guidance and driving of program content production through processing and analysis of viewing behavior data.