基于蜡染元素的柳州螺蛳粉品牌包装设计开发探索

Development and Exploration of Brand Packaging Design of Liuzhou Luosifen Based on Batik Elements

文章针对柳州螺蛳粉品牌包装设计现状及存在问题,探讨传统手工艺及民族图案元素在柳州螺蛳粉品牌包装设计中的运用,研究如何将民族文化元素及当地红色旅游文化资源与品牌包装设计相融合提出可行性对策。强调以创新设计与文化传承来彰显包装文化地域性特征及提升品牌内涵,不仅有利于当地品牌的打造,而且还可将民族文化植根于现代设计中,对当地"网红"美食品牌开发设计有一定的启示。

In view of the current situation and problems of brand packaging design of Liuzhou Luosifen(Liuzhou river snails rice noodle),this paper discusses in detail,studies the traditional handicraft and national pattern elements,and puts forward how to fully integrate the national cultural elements and local red tourism cultural resources with the brand packaging design,and puts forward the relevant feasible countermeasures for this problem.While innovating design and cultural heritage,it is not only beneficial to the local brand but also to root the national culture in modern design to improve the regional characteristics and brand connotation of packaging culture.The author hopes to provide some enlightenment and help for the development and design of local"net celebrity"food brands.