长江经济带农户绿色生产行为及其影响因素研究——基于改进的TPB框架

Study on green production behavior of farmers and its influencing factors in Yangtze River Economic Belt:Based on improved TPB framework

基于改进的TPB框架,探究长江经济带农户产前、产中和产后各环节绿色生产行为及其影响因素,为激励农户绿色生产提供政策参考意见。利用问卷调查法,采用Logistic模型分析长江经济带农户绿色生产行为。研究表明,指令性规范、政策激励对农户产前建立田间技术档案管理具有正向影响,而示范性规范、网络、年龄、务农年限则具有负向影响;示范性规范、态度、网络、性别对农户产中采取措施防治病虫害具有正向影响,而指令性规范、农业收入则具有负向影响;行为能力、务农年限对农户产后行为具有正向影响,而示范性规范、年龄则具有负向影响。主观规范、行为能力、政策激励、态度为主要影响因素,因此加强宣传引导、培养新型农民、改良农业技术、建立和完善法律和激励政策是促进农户进行绿色生产的重点。

Based on the improved TPB framework,this study explored the green production behavior of farmers and its influencing factors in the Yangtze River Economic Belt before,during and after production,so as to provide policy reference for stimulating farmers’green production.By using the method of questionnaire survey and Logistic model,this study analyzed the green production behavior of farmers in the Yangtze River Economic Belt.The results showed that mandatory norms and policy incentives had a positive impact on farmers’prenatal establishment of field technical archives management,while demonstrative norms,network,age and years of farming had a negative impact;demonstrative norms,attitude,network and gender had positive effects on farmers’taking measures to control diseases and pests,while mandatory norms and agricultural income had negative effects;behavioral ability and years of farming had a positive impact on farmers’postpartum behavior,while demonstrative norms and age had a negative impact.Therefore,strengthening publicity and guidance,training new farmers,improving agricultural technology,establishing and perfecting laws and incentive policies were the key points to promote farmers’green production.