亚文化视频网站商业盈利模式分析--以哔哩哔哩弹幕视频网站为例

Analysis on the Business Profit Model of Subculture Video Website—Taking Bilibili as an Example

分析哔哩哔哩弹幕视频网站的商业盈利模式不仅对中国亚文化产业的发展具有积极的借鉴作用,而且对提升中国文化软实力也具有一定的现实意义。本文以亚文化视频网站中的哔哩哔哩弹幕网站为例,采用文献分析法和案例分析法对其商业盈利模式进行研究和分析,发现其存在盈利模式单一、版权意识薄弱、内容监管机制不健全、净亏损直线升高、广告盈利难、其他视频网站竞争冲击等问题,并提出改进建议。

The analysis of the business profit model of BiliBili not only has a positive reference for the development of China's subculture industry,but also has a very practical significance for improving China's cultural soft power.Taking BiliBili barrage,a subculture video website,as an example,this paper uses the methods of literature analysis and case analysis to study and analyze its business profit model,and finds that it has some problems,such as single profit model,weak copyright awareness,imperfect content supervision mechanism,rising net loss,difficult advertising profit,and competitive pressure with other video websites.And some suggestions for improvement are also put forward in the paper.