中医药科普类图书装帧设计的发展策略研究

The Development Strategy for Binding Design of Popular Science Books About Traditional Chinese Medicine

中医药文化的发展为科普图书出版带来新的契机,纵观近十年中医药科普类图书的装帧设计,存在总体装帧设计意识薄弱、目标设计定位粗略、图文元素解析模糊等多方面问题。文章通过对国家的文化发展战略及大众普及的文化需求的分析,梳理出针对顶层交流需求的政务级别设计、针对高端文化需求的复刻新收藏设计、针对大众科学知识普及设计三大策略,并在此基础上形成文博古籍的高端艺术复刻,大众科普的图像、图符、图例设计,印刷工艺与科普延展设计的实操思路,最后提出培养复合型装帧设计人才,以期实现中医药科普图书的意义与价值。

This article studies the strategies and ideas of the binding and layout of popular science books about traditional Chinese medicine.The development of traditional Chinese medicine culture has brought new opportunities for the publication of popular science books.Examining the binding design of these books in recent ten years,this article finds many problems,such as weak awareness of overall binding design,rough positioning of target design and fuzzy analysis of graphic elements.In view of the development of national cultural strategy and the cultural needs of mass popularization,this article puts forward three strategies:the government level design to meet the needs of top-level communication,the replica collection design to satisfy high-end cultural needs,and the design for the popularization of science.On this basis,it proposes the following practical approaches:high-end art replica of the decoration of ancient books for cultural museums and ancient books,the image,symbol,and design for the popularization of science,as well as printing technology and popular science extension design.In the end,it puts forward the training of compound binding design talents,in order to materialize the significance and value of TCM popular science books.