软实力和硬实力:郑和下西洋与满剌加

Soft Power and Hard Power:Zheng He’s Voyages to the West and Malacca

从满剌加(马六甲王朝)对明代中国朝贡体制的参与及建交,探析"德"与"威"的相得益彰,是中华朝贡体制的优越性神话得以张扬的关键。"软实力"(德)需要有"硬实力"(威)的支持,才能发挥实质效应。"走出去"的跨文化管理和元素也是必备的。

Based on the participation of Malacca(Malacca Dynasty)in the tributary system of Ming Dynasty and the establishment of diplomatic relations,this paper analyzes that the combination of“Virtue”and“power”is the key to the publicity of the superiority myth of Chinese tributary system.Soft power(morals)needs the support of hard power(prestige)in order to play a substantial role.The cross-cultural management and elements of“going out”are also necessary.