全面推进乡村振兴背景下南宁市乡村文化旅游发展研究

Study on Development of Rural Cultural Tourism in Nanning in the Context of Rural Revitalization

发展乡村文化旅游在推进脱贫攻坚和乡村振兴战略的实施中发挥了积极作用。如何提升南宁市乡村文化旅游品质,培育壮大乡村文化旅游产业,是南宁市乡村旅游业发展的难点和关键问题。文章在调查分析南宁市乡村旅游业现状和问题的基础上,指出乡村旅游经营者自身能力不足、旅游产品文化内涵不够、产品营销缺乏有效手段是制约南宁市乡村文化旅游发展的主要原因。南宁市应整合乡村文化资源,以文塑旅,以旅彰文,打造乡村文化旅游品牌,形成规模化经营格局,推进其乡村旅游业高质量发展。

Rural cultural tourism has shown its good outcomes in poverty alleviation and rural revitalization.It becomes the challenge and a key issue for Nanning City in developing its rural cultural tourism as how to improve the quality of rural cultural tourism and foster a strong rural industry.Based on the investigation on the status quo and problems of rural tourism in Nanning,this paper analyzes the reasons hindering the development of rural tourism in Nanning such as insufficient capacity of rural tourism operators,lack of cultural connotation in tourism products and ineffective product marketing.It then puts forward proposals that Nanning should integrate its rural cultural tourism resources by letting culture and tourism reinforce each other,create rural cultural tourism brands,achieve scale development of rural tourism and promote the high-quality development of its rural tourism industry.