电商刷单行为的法律问题研究

Research on the Legal Issues of E-commerce Click Farming

刷单是电子商务发展中的毒瘤,受到社会各界的广泛关注。随着《反不正当竞争法》的修改、《电子商务法》的出台,刷单行为得到了一定的治理。但当前刷单活动仍然困扰着广大的电商平台、商家和消费者。文章以《民法典》《反不正当竞争法》《消费者权益保护法》《刑法》等法律法规为依据,围绕刷单商家、电商平台、刷单平台、刷客、消费者等主体,研究刷单行为的主体归责、法律责任认定,以及消费者如何维权等问题,致力于将现有法律落实,进而推动刷单问题的治理。

Click Farming is a cancer of the development of e-commerce,and has attracted widespread attention from all walks of life.With the revision of the Anti-Unfair Competition Law and the promulgation of the Electronic Commerce Law,the behavior of order-swiping has been regulated to a certain extent.However,current click farming still plague the majority of e-commerce platforms,merchants and consumers.Based on the Civil Code,Anti-unfair Competition Law,Consumer Protection Law,Criminal Law and other laws and regulations,this paper focuses on the subjects of bill swiping businesses,e-commerce platforms,Bill swiping platforms,customers and consumers,studies the subject attribution,legal responsibility identifi cation of bill swiping behavior,as well as how consumers protect their rights and other issues,and strives to implement the existing laws,and then promote the governance of the bill brushing problem.