战略管理视域下新能源企业的管理创新探讨

Discussion on Management Innovation of New Energy Enterprises from the Perspective of Strategic Management

随着社会经济水平的不断提升,企业之间的竞争也日渐激烈,传统管理策略无法满足当前企业经营发展的需求,战略管理也逐渐成为企业管理创新的新方向。战略管理是一个企业、一个组织在一定时期内,以全局视角和长远眼光制定发展计划与资源配置调整的管理艺术。战略管理与传统管理相比,战略管理在管理目标上更加关注企业长远发展,在管理方式上更加科学、灵活。本文以新能源企业为例,对战略管理的应用进行具体分析。

With the continuous improvement of the social and economic level,the competition among enterprises has become increasingly fi erce.Traditional management strategies cannot meet the current needs of business development,and strategic management has gradually become a new direction for business management innovation.Strategic management is the art of management for an enterprise or an organization to formulate development plans and resource allocation adjustments from a global perspective and a long-term perspective within a certain period of time.Compared with traditional management,strategic management pays more attention to the long-term development of enterprises in terms of management objectives,and is more scientifi c and fl exible in management methods.This article takes a new energy company as an example to analyze the application of strategic management in detail.