乡村振兴背景下农村电商扶贫的困境与路径

Dilemma and Path of Rural E-commerce Poverty Alleviation under the Background of Rural Revitalization

国家近些年来非常注重振兴乡村,制定了多项措施致力于发展农村的经济,带动农村进行脱贫攻坚,并且取得了显著的成果。其中,电商平台的迅速崛起为发展农村经济带来了强劲的动力,为农产品带来了销路,有助于打赢脱贫攻坚这场硬仗。人们通过在家操作手机就可以将农产品卖出去,并且能够获得不小的收益。但是在发展农村电商的过程中也出现了很多问题,导致了农村电商的发展相对比较缓慢。本文主要论述了农村电商扶贫的基础与乡村振兴背景下农村电商扶贫的困境,进而提出了一些发展农村电商的路径。

In recent years,China has attached great importance to revitalizing the countryside,formulated a number of measures,committed to developing the rural economy,led the countryside to fi ght poverty,and achieved remarkable results.Among them,the rapid rise of e-commerce platforms has brought a strong impetus to the development of the rural economy,brought a market for agricultural products,and helped win the tough battle against poverty.People can sell agricultural products by operating their mobile phones at home,and they can get a lot of income.However,many problems have also appeared in the process of developing rural e-commerce,which has led to a relatively slow development of rural e-commerce.This article mainly discusses the basis of rural e-commerce poverty alleviation and the predicament of rural e-commerce poverty alleviation under the background of rural revitalization,and then proposes some ways to develop rural e-commerce.