中医药文化旅游资源挖掘整理研究--以连云港市为例

Research on the Exploitation and Arrangement of Traditional Chinese Medicine Cultural Tourism Resources--Taking Lianyungang as an Example

中医药是中华民族的宝贵财富,为中华民族的繁衍昌盛做出了巨大贡献。随着经济社会的发展,人们生活水平的提高和健康意识的增强,中医药与旅游相结合的新型旅游模式逐渐兴起,并迅速发展形成中医药文化旅游产业。发展中医药文化旅游的基础是系统挖掘整理中医药文化旅游资源,为了推动各地区开展中医药文化旅游资源挖掘研究,以江苏省连云港市为例,系统挖掘整理了当地中医药文化旅游资源,提出中医药文化旅游资源与当地旅游产业融合发展的路径和对策,对于推动地方旅游产业结构优化和转型升级,具有重要的指导意义。

Traditional Chinese medicine is the precious wealth of the Chinese nation and has made great contributions to the prosperity of the Chinese nation.With the development of economy and society,the improvement of people’s living standard and the enhancement of health consciousness,the new tourism mode combining traditional Chinese medicine with tourism has gradually risen,and the traditional Chinese medicine culture tourism industry has developed rapidly.The basis of developing traditional Chinese medicine cultural tourism is to systematically excavate and sort out the resources of traditional Chinese medicine cultural tourism.In order to promote the research of traditional Chinese medicine cultural tourism resources in different regions,we take Lianyungang City of Jiangsu Province as an example,systematically excavate and sort out the local resources of traditional Chinese medicine cultural tourism,and put forward the path and countermeasures for the integration of traditional Chinese medicine cultural tourism resources and local tourism industry.It has important guiding significance to optimize and upgrade the industrial structure of local tourism.